Saturday, January 22, 2011
Beaton House "La Casa Contenta" c.1929
When the home was built in 1929, Durex was already a thirty-year old company founded in 1899. A 1929 sales brochure calls the home, "The Home of Your Dreams", recalling the days of the Dons, when ranchos stretched from the mountain to the sea, when life was leisurely and the end of the day of sheep-shearing meant "Fiesta". (It was apparently a model home; the brochure furthur indicates that the house was "staged" by the Broadway's Home Furnishing Studio).
The home became the property of the Beaton family at some point in time. William Beaton was President and Chairman of the Board of KIEV AM Radio from 1961 until his death in 1985. Beaton's two sons, Fred and Ron, took control of the station after their father's death. I purchased the home from the Beaton family in 1992 and renamed it "La Casa Contenta" in 2010; the house is the "Home of My Dreams."
Located at 3410 Amesbury Road in the Los Feliz neighborhood of Los Angeles.